Demystifying New Media and Web 2.0:
Why This Issue Matters to You
Have you wondered about the buzz surrounding Facebook, blogs, YouTube, and Twitter? These and other online technologies represent the Internet’s next generation—known as Web 2.0—and the next generation is here! These platforms offer exciting potential to raise awareness, and most importantly, engage many of your audiences in an online conversation around youth violence and substance abuse prevention. Best of all, most of these tools are free, accessible, and easy to use.
This edition of the Communication Coach Online will introduce you to many of the most common Web 2.0 tools and demonstrate how you can leverage their power to raise the online presence of your initiative and move your audiences to take action. Your communication specialist is also available to help you incorporate Web 2.0 and new media into your broader communication strategy. E-mail your communication specialist or call us at 1–800–790–2647 and let us know how we can help!
